E168 is a food additive known as "Red 28 Lake," primarily used as a colorant in various food products. It is derived from coal tar and is often found in candies, beverages, and baked goods to enhance their visual appeal. This additive is regulated by food safety authorities, ensuring it meets safety standards for consumption. While E168 is generally recognized as safe, some individuals may have sensitivities to artificial colorants, leading to potential allergic reactions. Always check product labels for E168 and other additives to make informed dietary choices.