E.tv is a South African television channel that was launched in 1998. It is known for being the first free-to-air commercial television station in the country. The channel offers a variety of programming, including news, entertainment, and local dramas, catering to a diverse audience. In addition to its entertainment offerings, E.tv also features international shows and movies, making it a popular choice for viewers. The channel is part of the eMedia Investments group and has expanded its reach through various platforms, including online streaming services.