E-commerce shoppers are individuals who purchase goods and services online through various platforms. They use websites and mobile applications to browse products, compare prices, and read reviews before making a decision. Popular e-commerce platforms include Amazon, eBay, and Alibaba, which offer a wide range of items from electronics to clothing. These shoppers often value convenience, as they can shop from anywhere at any time without the need to visit physical stores. Additionally, many e-commerce shoppers look for deals, discounts, and fast shipping options, making online shopping an attractive alternative to traditional retail experiences.