Dyrdek Machine is a business incubator founded by professional skateboarder and entrepreneur Rob Dyrdek. It focuses on developing and launching innovative consumer products and brands. The company aims to identify market opportunities and create unique solutions that resonate with consumers. The incubator operates by collaborating with a team of experts to refine ideas and bring them to market. Dyrdek Machine has successfully launched several brands across various industries, including lifestyle, apparel, and technology, showcasing its commitment to entrepreneurship and creativity.