Duran is a common name that can refer to various subjects, including people, places, and brands. One notable reference is to the British band Duran Duran, formed in the late 1970s, known for their influence on the new wave music scene. They gained popularity in the 1980s with hits like "Hungry Like the Wolf" and "Rio." In addition to music, "Duran" can also refer to geographical locations, such as Duran, Ecuador, a small town in the country. The name may also appear in various cultural contexts, including literature and film, but its most prominent association remains with the band.