The Dubai Shopping Festival (DSF) is an annual month-long event held in Dubai, UAE, typically taking place in January. It features massive discounts, promotions, and entertainment activities across various shopping malls and retail outlets. The festival attracts both locals and tourists, making it a vibrant celebration of shopping and culture. In addition to shopping, the DSF offers a range of activities, including live performances, fireworks, and cultural events. Visitors can enjoy food stalls, art exhibitions, and competitions, creating a festive atmosphere. The event showcases Dubai's status as a global shopping destination and promotes its diverse retail offerings.