Du'a is a form of supplication or prayer in Islam where individuals ask for help, guidance, or blessings from Allah. It can be performed at any time and in any language, making it a personal and intimate way to communicate with the divine. Du'a can be made for oneself or for others, and it often reflects the needs and desires of the person praying. While it is not a formal ritual like Salah (the five daily prayers), it holds significant spiritual importance and is encouraged in the Qur'an and Hadith.