Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party, usually a wholesaler or manufacturer, who then ships it directly to the customer. This means the seller never handles the product directly, allowing them to offer a wide range of items without the need for inventory. This business model is popular among entrepreneurs because it requires less upfront investment compared to traditional retail. Since there’s no need to manage inventory or deal with shipping logistics, sellers can focus on marketing and customer service, making it an accessible option for many.