Downy is a popular brand of fabric softener known for its ability to make clothes feel softer and smell fresher. It is available in various forms, including liquid, dryer sheets, and scent beads, catering to different laundry preferences. The product helps reduce static cling and wrinkles, making ironing easier. Founded in 1960, Downy is a part of Procter & Gamble, a multinational consumer goods company. The brand has gained a loyal following due to its wide range of scents and formulations, including options for sensitive skin and eco-friendly choices.