Downplay
Downplay refers to the act of minimizing the importance or significance of something. This can involve reducing the perceived impact of an event, situation, or individual. For example, someone might downplay their achievements to appear modest or to avoid drawing attention to themselves.
In communication, downplaying can be a strategic choice, often used to ease tension or prevent panic. For instance, a leader might downplay the severity of a crisis to maintain public calm. This technique can be seen in various contexts, including politics, media, and personal interactions, where the goal is to manage perceptions effectively.