Don Carlos Palanca Sr. was a prominent Filipino businessman and philanthropist, best known for founding the Palanca Awards, which recognize outstanding literary works in the Philippines. Born on September 28, 1890, he played a significant role in promoting literature and culture in the country. In addition to his contributions to literature, Palanca was a successful entrepreneur involved in various industries, including tobacco and real estate. His legacy continues to influence Filipino writers and artists, as the Palanca Awards remain one of the most prestigious literary honors in the Philippines today.