Dodson's Paradox refers to a situation in decision-making where increasing the number of options can lead to worse outcomes. This phenomenon suggests that while having more choices might seem beneficial, it can overwhelm individuals, making it harder to make a decision. As a result, people may end up less satisfied with their final choice. The paradox is named after Richard Dodson, who highlighted this counterintuitive effect. It is often discussed in the context of consumer behavior and psychology, where too many options can lead to anxiety and regret, ultimately diminishing overall satisfaction with the decision made.