Diversity in business refers to the inclusion of individuals from various backgrounds, including different races, genders, ages, abilities, and cultures. This variety brings unique perspectives and ideas, which can enhance creativity and problem-solving within organizations. Companies that embrace diversity often experience improved employee satisfaction and retention. Moreover, diverse teams can better understand and serve a wide range of customers, leading to increased market reach and profitability. By fostering an inclusive environment, businesses can drive innovation and adapt more effectively to changing market demands, ultimately contributing to their long-term success.