Disruptive innovators are individuals or companies that introduce new ideas or technologies that significantly alter existing markets. They often start by targeting overlooked segments, offering simpler, more affordable solutions that eventually attract mainstream customers. This process can lead to the decline of established businesses that fail to adapt. A classic example of disruptive innovation is the rise of smartphones, which transformed the mobile phone industry. Companies like Apple and Samsung shifted consumer expectations, leading to the decline of traditional cell phone manufacturers. Disruptive innovators challenge the status quo, driving change and creating new opportunities in various sectors.