Discount supermarkets are retail stores that offer a wide range of products at lower prices than traditional supermarkets. They achieve this by minimizing overhead costs, such as store decor and staff, and by focusing on high-volume sales. These stores often feature private-label brands, which are products sold under the supermarket's own brand name, providing customers with more affordable options. Many discount supermarkets operate on a no-frills model, meaning they may have fewer services and amenities, such as bagging assistance or in-store bakeries. Popular examples of discount supermarkets include Aldi and Lidl, which have gained popularity for their competitive pricing and efficient shopping experience.