Discontinuation refers to the process of stopping or ceasing a product, service, or activity. This can occur for various reasons, such as low demand, high production costs, or changes in market trends. Companies often evaluate their offerings and may decide to discontinue items that are no longer profitable or relevant. In the context of pharmaceuticals, discontinuation can involve stopping the production of a specific medication, such as a drug that has been found to have safety concerns or is no longer effective. This decision can impact patients who rely on the medication for treatment, leading to the need for alternative therapies.