Directions Hair Dye is a semi-permanent hair color brand known for its vibrant shades and easy application. It is popular among those looking to experiment with bold colors, as it offers a wide range of hues, from pastels to bright neons. The dye typically lasts for about 4 to 8 weeks, depending on hair type and care. The product is ammonia-free, making it a gentler option for hair compared to permanent dyes. Users can apply it directly to pre-lightened hair for the best results. Directions Hair Dye is often favored by individuals seeking creative and temporary hair transformations.