Dinoco is a fictional oil company featured in the Cars franchise created by Pixar. It is known for its blue and yellow logo and is often associated with high-performance racing. The company sponsors various racing events and is depicted as a major player in the automotive industry within the movie's universe. In the Cars films, Dinoco is prominently featured as a sponsor for several characters, including Lightning McQueen. The brand symbolizes success and prestige in the racing world, often representing the aspirations of the main characters as they strive for victory on the racetrack.