Digital retouching is the process of enhancing or altering photographs using software tools. This technique is commonly used in photography, advertising, and fashion to improve the overall appearance of images. It can involve correcting colors, removing blemishes, or adjusting lighting to create a more polished final product. The tools used for digital retouching include programs like Adobe Photoshop and Lightroom. These applications allow artists and editors to manipulate images with precision, making it possible to achieve desired effects while maintaining a natural look. Digital retouching plays a significant role in visual media, influencing how images are perceived by audiences.