Digital retail refers to the sale of goods and services through online platforms, allowing consumers to shop from anywhere with internet access. This approach includes various channels such as websites, mobile apps, and social media, enabling businesses to reach a broader audience. With the rise of e-commerce giants like Amazon and the increasing use of smartphones, digital retail has transformed traditional shopping experiences. Customers can browse products, compare prices, and make purchases with just a few clicks, often benefiting from features like customer reviews and personalized recommendations.