A digital influencer is an individual who has built a significant following on social media platforms, such as Instagram, YouTube, or TikTok. They create content that resonates with their audience, often focusing on specific niches like fashion, travel, or fitness. Their ability to engage and connect with followers makes them valuable for brands looking to promote products or services. Brands often collaborate with digital influencers to reach a wider audience and enhance their marketing efforts. Influencers can create sponsored posts, reviews, or tutorials that showcase a brand's offerings, leveraging their credibility to influence consumer behavior and drive sales.