Diema is a Bulgarian television channel that primarily focuses on entertainment and sports programming. Launched in 1994, it has become well-known for broadcasting various shows, movies, and live sports events, including football matches from major leagues. The channel is part of the Diema Group, which operates several other media outlets in Bulgaria. In addition to its entertainment offerings, Diema also features news segments and reality shows, catering to a wide audience. The channel is accessible through cable and satellite services, making it a popular choice for viewers in Bulgaria who seek diverse programming options.