Deception strategies are techniques used to mislead or manipulate others. These strategies can be employed in various contexts, such as psychology, business negotiations, or interpersonal relationships. Common methods include lying, withholding information, or presenting false evidence to create a desired perception. In marketing, deception strategies may involve exaggerating product benefits or using misleading advertisements to attract consumers. While some deception can be harmless or even entertaining, it often raises ethical concerns, as it can undermine trust and lead to negative consequences for individuals and organizations alike.