Daya Ben is a fictional character from the popular Indian television show Taarak Mehta Ka Ooltah Chashmah. She is portrayed by actress Disha Vakani and is known for her cheerful personality and love for traditional Gujarati culture. Daya is the wife of Jethalal, the owner of a small electronics shop, and is often seen wearing colorful sarees and a distinctive bindi. Daya Ben is famous for her catchphrase, "Hey Maa, Mataji!" which she exclaims in various situations. Her character is beloved for her strong moral values, sense of humor, and her ability to bring the community together in the fictional society of Gokuldham.