"Day Parts" refer to specific segments of the day that are often used in scheduling and planning, particularly in media and marketing. These segments help businesses target their audience more effectively by understanding when people are most likely to engage with content or services. Common day parts include morning, afternoon, evening, and late night.
In broadcasting, radio and television networks use day parts to determine programming schedules. For example, morning shows may focus on news and traffic updates, while evening slots might feature entertainment or sports. This strategic division allows advertisers to tailor their messages to the audience present during each time segment.