David Plouffe is an American political strategist best known for his role as the campaign manager for Barack Obama during the 2008 presidential election. His innovative use of data analytics and grassroots organizing helped propel Obama to victory, marking a significant shift in modern political campaigning. After the 2008 election, Plouffe continued to work in politics and consulting, advising various candidates and organizations. He has also authored a book titled "The Audacity to Win," which details his experiences during the campaign and offers insights into effective political strategy.