David Norton is a prominent figure known for his contributions to the field of management and performance measurement. He is best recognized as one of the co-creators of the Balanced Scorecard, a strategic planning and management system that helps organizations align their business activities to their vision and strategy. This framework has been widely adopted by various organizations to improve performance and achieve strategic goals. In addition to his work on the Balanced Scorecard, David Norton has co-authored several influential books and articles on performance management. His insights have shaped how businesses approach strategy execution and performance evaluation, making him a respected authority in the field. His work continues to influence managers and leaders across different industries.