Data verification is the process of ensuring that data is accurate, complete, and reliable. This involves checking the data against predefined standards or criteria to confirm its validity. It is a crucial step in data management, as it helps to identify errors or inconsistencies that could affect analysis and decision-making. The verification process can include various methods, such as manual checks, automated tools, and cross-referencing with other data sources. By implementing data verification, organizations can maintain high-quality data, which is essential for effective operations and achieving business goals.