Data encoding is the process of converting information into a specific format for efficient storage or transmission. This is essential in computing, as it allows data to be easily understood by machines. For example, when you send a message, your words are transformed into binary code, which consists of 0s and 1s, making it possible for computers to process and transmit the information. Different types of data encoding exist, such as ASCII for text and JPEG for images. Each encoding method serves a unique purpose, ensuring that data remains intact and accessible across various platforms and devices. This helps maintain the integrity of information in our digital world.