Dainese is an Italian company known for its high-quality protective gear and apparel for motorcyclists, cyclists, and winter sports enthusiasts. Founded in 1972 by Lino Dainese, the brand focuses on combining safety, comfort, and style in its products, which include jackets, pants, gloves, and body armor. The company is recognized for its innovative use of materials and technology, such as the development of the D-air airbag system for motorcycle riders. Dainese has a strong presence in motorsports, sponsoring various professional athletes and teams, further solidifying its reputation in the world of protective gear.