Da Bo Gong, also known as the Grandfather of Wealth, is a popular deity in Chinese folk religion. He is often associated with prosperity and good fortune, making him a favored figure among business owners and those seeking financial success. His image typically features a jovial old man with a long beard, symbolizing wisdom and abundance. Devotees often pray to Da Bo Gong for blessings in their financial endeavors, especially during the Lunar New Year. Offerings such as fruits, incense, and paper money are commonly presented at his altars, reflecting the belief that honoring him can attract wealth and prosperity into their lives.