DJ Drama is an American DJ and record executive known for his influential role in the hip-hop music scene. He gained fame in the early 2000s for his mixtapes, which often feature popular artists and showcase new music. His signature style includes the use of dramatic sound effects and engaging storytelling. In addition to his mixtape work, DJ Drama is a co-founder of the Gangsta Grillz series, which has become a staple in the mixtape culture. He has collaborated with numerous artists, including Lil Wayne, T.I., and Drake, helping to launch and promote their careers through his projects.