DDB, or Doyle Dane Bernbach, is a prominent advertising agency founded in 1949 in New York City. It is known for its innovative approach to advertising, particularly in the realm of creative storytelling and impactful messaging. DDB played a significant role in shaping modern advertising practices and is recognized for its emphasis on the importance of creativity in marketing. The agency gained fame for its work on campaigns for major brands, including Volkswagen and Levi's. DDB's collaborative culture encourages teamwork among creative professionals, which has led to numerous award-winning advertisements. Today, DDB operates globally, continuing to influence the advertising industry.