Customized Products (Personalization)
Customized products, or personalization, refer to items that are tailored to meet individual preferences or specifications. This can include anything from clothing and accessories to home decor and technology. By allowing customers to choose colors, designs, or features, businesses can create unique products that reflect personal tastes.
The rise of e-commerce has made it easier for consumers to access customized products. Many online platforms, such as Etsy and Zazzle, offer tools for users to design their own items. This trend not only enhances customer satisfaction but also fosters a sense of ownership and connection to the products they purchase.