Customized merchandise refers to products that are tailored to meet individual preferences or specifications. This can include items like clothing, accessories, and home decor that feature unique designs, colors, or text chosen by the customer. Businesses often use online platforms to allow consumers to create their own designs, making the shopping experience more personal and engaging. Common examples of customized merchandise include t-shirts with personalized graphics, mugs with custom messages, and phone cases featuring individual photos. This trend has gained popularity due to its ability to create meaningful gifts and promote brand identity, as companies can offer unique items that stand out in the market.