Customizable items, or personalization, refer to products that can be modified to meet individual preferences. This can include altering colors, adding names, or selecting specific features. Examples of customizable items range from clothing and accessories to home decor and tech gadgets. The appeal of customizable items lies in their ability to reflect personal style and uniqueness. Consumers often feel a stronger connection to products that they have helped design, making these items more meaningful. Popular platforms for customization include Etsy, Zazzle, and Nike, which allow users to create one-of-a-kind products tailored to their tastes.