Custom printing refers to the process of creating personalized printed materials tailored to specific needs. This can include items like business cards, brochures, banners, and apparel. Customers can choose designs, colors, and sizes to ensure the final product reflects their unique style or brand identity. This service is commonly used by businesses, organizations, and individuals for marketing, events, or personal projects. With advancements in technology, custom printing has become more accessible, allowing for high-quality results in smaller quantities. Popular methods include digital printing, screen printing, and offset printing, each offering different benefits depending on the project requirements.