Custom merchandise refers to products that are personalized or tailored to meet specific preferences or needs of individuals or businesses. This can include items like t-shirts, mugs, and tote bags that feature unique designs, logos, or messages. Custom merchandise is often used for promotional purposes, events, or as gifts, allowing people to express their identity or brand. The process of creating custom merchandise typically involves selecting a base product and then applying a design through methods such as printing, embroidery, or engraving. Many companies offer online platforms where customers can easily create and order their custom items, making it accessible for anyone looking to showcase their creativity or brand identity.