Cumbia Villera is a subgenre of cumbia music that originated in Argentina during the late 1990s. It emerged from the urban neighborhoods, or "villas," where many people faced economic hardships. This music style combines traditional cumbia rhythms with lyrics that reflect the struggles and realities of life in these marginalized communities, often addressing themes like poverty, crime, and social issues. The sound of Cumbia Villera is characterized by its catchy melodies and the use of electronic instruments, making it popular among the youth. Artists like Damas Gratis and Los Pibes Chorros have played significant roles in popularizing this genre, turning it into a voice for the voiceless in Argentine society.