The Cumbia Kings is a popular music group formed in the late 1990s in the United States, known for blending traditional Cumbia rhythms with modern sounds. The band was founded by A.B. Quintanilla, the brother of the late Selena, and features a mix of musicians who contribute to its vibrant style. Their music often incorporates elements of Tejano and Latin pop, making it appealing to a wide audience. The group gained significant popularity in the early 2000s, releasing several successful albums and hit singles. Their energetic performances and catchy melodies helped them become a staple in Latin music, influencing many artists in the genre. The Cumbia Kings continue to be recognized for their contributions to the music scene.