Cultural management refers to the planning, organization, and administration of cultural activities and institutions. It involves overseeing various aspects of the arts, heritage, and community programs to ensure they are accessible and sustainable. Professionals in this field work with museums, theaters, and cultural festivals to promote cultural engagement and preserve heritage. This discipline also focuses on the development of cultural policies and strategies that support creativity and diversity. Cultural managers collaborate with artists, local governments, and non-profit organizations to foster community involvement and enhance the cultural landscape, ensuring that cultural expressions thrive in society.