The Cultural Indicators Project is a research initiative that aims to measure and analyze the impact of media on culture and society. It focuses on understanding how various forms of media, including television and film, influence public perceptions, values, and behaviors. The project collects data to assess trends in media consumption and its effects on different demographic groups. Established by George Gerbner in the 1970s, the project emphasizes the importance of media literacy and critical viewing. By examining the relationship between media content and societal outcomes, the Cultural Indicators Project seeks to inform policymakers, educators, and the public about the role of media in shaping cultural narratives.