A culinary influencer is someone who shares their passion for food and cooking through social media platforms like Instagram, TikTok, or YouTube. They create engaging content, such as recipes, cooking tips, and food reviews, to inspire their followers. By showcasing their unique style and personality, culinary influencers can build a loyal audience who looks to them for culinary inspiration. These influencers often collaborate with brands, promoting kitchen gadgets, ingredients, or restaurants. Their impact on food trends can be significant, as they introduce new cuisines and cooking techniques to a wider audience. Many culinary influencers also engage with their followers, creating a community centered around the love of food and cooking.