Cream contour is a makeup technique used to define and enhance the natural structure of the face. It involves applying a creamy product that is darker than your skin tone to specific areas, such as the hollows of the cheeks, the sides of the nose, and the jawline. This helps create shadows, giving the illusion of more sculpted features. To apply cream contour, you typically use a brush or makeup sponge for blending. The creamy texture allows for a smooth application and a more natural finish compared to powder contour. It is often followed by highlighter to add brightness to the high points of the face.