Counter Culture Coffee is a specialty coffee roaster based in the United States, known for its commitment to quality and sustainability. Founded in 1995, the company sources its beans directly from farmers, ensuring fair trade practices and environmentally friendly methods. They focus on educating consumers about coffee origins and brewing techniques. The company offers a variety of coffee blends and single-origin options, catering to diverse tastes. Counter Culture Coffee also emphasizes transparency in its supply chain, providing detailed information about each coffee's journey from farm to cup. Their dedication to innovation and sustainability has made them a leader in the specialty coffee industry.