Cosmetic innovation refers to the development of new products, techniques, and technologies in the beauty industry. This includes advancements in skincare, makeup, and hair care that enhance effectiveness, safety, and user experience. Innovations often focus on incorporating natural ingredients, improving formulations, and utilizing sustainable practices. Recent trends in cosmetic innovation include the rise of clean beauty products, which prioritize non-toxic ingredients, and the use of biotechnology to create more effective formulations. Additionally, advancements in cosmetic technology, such as augmented reality for virtual try-ons, are transforming how consumers interact with beauty products.