Coors is a popular American beer brand known for its light and refreshing taste. Founded in 1873 by Adolph Coors in Golden, Colorado, it has become one of the largest breweries in the United States. The brand is particularly famous for its Coors Light, a light lager that is marketed as a crisp and cold beverage, ideal for social gatherings. The brewing process of Coors emphasizes the use of high-quality ingredients, including pure Rocky Mountain water. The company is also recognized for its commitment to sustainability and environmental practices, aiming to reduce its carbon footprint and promote responsible drinking among consumers.