Convergence Culture
Convergence Culture refers to the merging of different media platforms and the ways in which audiences interact with content across these platforms. It highlights how traditional media, like television and film, blend with digital media, such as social networks and video games, creating a more interactive experience for consumers. This shift allows for storytelling to unfold across multiple channels, engaging audiences in new ways.
In this environment, fans play a crucial role by participating in the creation and distribution of content. They can remix, share, and discuss media, contributing to a collective culture. This phenomenon is evident in franchises like Harry Potter and Marvel, where fans engage deeply with the narratives and characters across various media forms.