Continuous Delivery is a software development practice that enables teams to deliver updates and new features to users quickly and reliably. It involves automating the process of software deployment, ensuring that code changes are automatically tested and prepared for release. This reduces the risk of errors and allows for more frequent updates. By adopting Continuous Delivery, organizations can respond to user feedback and market changes more effectively. This approach fosters collaboration among development, testing, and operations teams, leading to improved software quality and faster time-to-market. Ultimately, it helps businesses stay competitive in a rapidly evolving digital landscape.