Consumer trust refers to the confidence that buyers have in a brand or company. When consumers believe that a business is honest, reliable, and delivers quality products or services, they are more likely to make purchases and remain loyal. This trust can be built through positive experiences, transparent communication, and consistent quality. Building consumer trust is essential for long-term success. Companies like Amazon and Apple invest in customer service and product quality to foster this trust. When consumers feel secure in their choices, they are more likely to recommend the brand to others, creating a cycle of loyalty and positive word-of-mouth.